Archive for July, 2008

Scion’s newest ad campaign puts reader’s rides on billboards

July 31st, 2008 at 08:32pm Under Cars

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Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion’s “United by Individuality” brand campaign, designed to put individuals’ modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of more than 200 cars parked - very well we might add - at the event. The ad campaign launches in movie theaters July 21, while the other media won’t go live until August 4th.

[Source: Edmunds Inside Line]

 

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MTM tunes the Audi RS6 Avant to 702hp

July 31st, 2008 at 07:58pm Under Cars

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Click to view the MTM RS6 M in our hi-res gallery

With a 580-hp twin-turbo V10 derived from the Lamborghini Gallardo’s mill, the Audi RS6 is hardly a candidate for improvements. It’s a station wagon that outguns supercars, for crying out loud. But we had to figure that it would only be a matter of time until someone tried, and German tuning house MTM has stepped up to bat.

To give you an idea of what MTM’s engineers are capable, with just a tweak of the ECU they’ve managed to boost output to 656 hp, dropping the 0-60 time down from an already outstanding 4.6 seconds to a scant 3.9. Throw in a stainless steel exhaust and a new air filter and presto! You’ve got 702 horses underhood. MTM is also offering some reserved carbon fiber aero bits, a new set of brakes, revised dampers and 21-inch wheels. We don’t know what kind of world this is where you can get your hands on a 700 horsepower wagon, but we like it. Check out the high-resolution images in the gallery below.

Gallery: MTM Audi RS6 M

[Source: MTM via World Car Fans]

 

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