September 1st, 2008 at 10:25am
Under Cars
HIROSHIMA, Japan—Mazda Motor Corporation today issued its Social and Environmental Report (SER) 2008 in Japanese. The SER features the results of Mazda’s corporate social responsibility (CSR) initiatives conducted during fiscal year 2007 (April 2007 to March 2008). Mazda has published an environmental report since 2001. The current title was adopted in 2004 when social information was also included. The 2008 SER English version will be issued at the end of September.
Also today, Mazda released its Annual Report 2008 in both Japanese and English. It features management information and financial news for investors and shareholders.
Highlights of the SER 2008
| - |
A summary of Mazda’s plan to improve the fuel economy of Mazda vehicles sold globally by an average 30 percent by 2015 under the company’s long-term vision for technology development, ‘Sustainable Zoom-Zoom.’ |
| - |
Special feature stories about environmental and safety issues. These include an environmental story which explains Mazda’s participation in Norway’s Hydrogen energy project, ‘HyNor.’ Also featured is a safety story that introduces Mazda’s rear vehicle monitoring system. This is the first system launched in Japan which detects vehicles approaching from behind at highway speeds. |
| - |
A feature story about Mazda’s global initiatives to support human rights in the workplace. |
Highlights of the Annual Report 2008
| - |
A progress report on the mid-term ‘Mazda Advancement Plan.’ |
| - |
Executive interviews on Mazda’s future initiatives in response to the changing business environment. |
| - |
A detailed explanation of manufacturing advancements through ‘Monotsukuri Innovation’ and Mazda’s global brand strategy. |
By admin
August 27th, 2008 at 07:05pm
Under Cars
Mazda Motor Corporation’s production and sales results for July 2008 are summarized below.
I. Production
| |
Breakdown |
Jul. 2008 |
Jan. - Jul. 2008 |
| Units |
YoY
Change (%) |
Units |
YoY
Change (%) |
DOMESTIC
PRODUCTION |
Passenger Cars |
102,815 |
+31.8 |
647,230 |
+23.1 |
| Commercial Vehicles |
3,937 |
-9.4 |
25,522 |
-2.9 |
| Total |
106,752 |
+29.6 |
672,752 |
+21.9 |
OVERSEAS
PRODUCTION |
Passenger Cars |
12,071 |
+4.7 |
114,932 |
-7.7 |
| Commercial Vehicles |
7,202 |
+9.8 |
46,158 |
-2.5 |
| Total |
19,273 |
+6.6 |
161,090 |
-6.3 |
GLOBAL
PRODUCTION |
Passenger Cars |
114,886 |
+28.3 |
762,162 |
+17.2 |
| Commercial Vehicles |
11,139 |
+2.2 |
71,680 |
-2.6 |
| Total |
126,025 |
+25.5 |
833,842 |
+15.2 |
Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).
1. Domestic Production
The domestic production volume for July 2008 increased 29.6% compared to July 2008, due to increased production of the Mazda3 (known as the Axela in Japan), Mazda2 (Demio), Mazda6 (Atenza) and other models.
[Domestic production of key models in July 2008]
| Mazda3 (Axela): |
39,905 units |
(up 14.1% year-on-year) |
| Mazda2 (Demio): |
20,307 units |
(up 107.9% year-on-year) |
| Mazda6 (Atenza): |
15,029 units |
(up 69.0% year-on-year) |
2. Overseas Production
The overseas production volume for July 2008 exceeded the figure for the same month last year, up 6.6% year-on-year, mainly due to brisk sales of the Mazda6 (Atenza) and the BT-50 pickup.
[Overseas production of key models in July 2008]
| Mazda6 (Atenza): |
8,304 units |
(up 68.7% year-on-year) |
| BT-50: |
7,202 units |
(up 9.8% year-on-year) |
II. Domestic Sales
| |
Breakdown |
Jul. 2008 |
Jan. - Jul. 2008 |
| Units |
YoY
Change (%) |
Units |
YoY
Change (%) |
DOMESTIC
SALES |
Passenger Cars |
20,939 |
+15.2 |
134,919 |
+1.8 |
| Commercial Vehicles |
2,997 |
-13.0 |
22,871 |
-8.4 |
| |
| Registration Total |
19,095 |
+8.7 |
118,442 |
-3.6 |
| Micro-mini Total |
4,841 |
+19.6 |
39,348 |
+13.5 |
| Total |
23,936 |
+10.7 |
157,790 |
+0.2 |
The domestic sales volume for July 2008 rose 10.7% over July 2007 due to the sales launch of the Mazda Biante, and healthy sales of the Mazda5 (Premacy) and the Mazda6 (Atenza).
Mazda’s registered vehicle market share was 6.3% (up 0.2 points year-on-year), with a 3.2% share (up 0.5 points year-on-year) of the micro-mini segment and a 5.3% total market share (up 0.4 points year-on-year).
[Domestic sales of key models in July 2008]
| Mazda5 (Premacy): |
1,816 units |
(up 1.2% year-on-year) |
| Mazda6 (Atenza): |
1,172 units |
(up 83.7% year-on-year) |
III. Exports
| |
Breakdown |
Jul. 2008 |
Jan. - Jul. 2008 |
| Units |
YoY
Change (%) |
Units |
YoY
Change (%) |
| EXPORTS |
Passenger Cars |
80,032 |
+30.0 |
537,874 |
+23.9 |
| Commercial Vehicles |
214 |
-9.3 |
1,764 |
-16.1 |
| |
| North America |
23,859 |
+17.6 |
171,699 |
+3.0 |
| Europe |
32,878 |
+28.1 |
214,801 |
+34.2 |
| Oceania |
7,567 |
+32.9 |
48,111 |
+32.8 |
| Others |
15,942 |
+56.8 |
105,027 |
+43.7 |
| Total |
80,246 |
+29.8 |
539,638 |
+23.7 |
July 2008 exports exceeded the volume for the same month last year, up 29.8% year-on-year, mainly due to increased shipments of the Mazda3, Mazda2 and Mazda6.
On a market basis, exports to North America, Europe, Oceania and other markets (the Middle East and Asia) were healthy.
[Exports of key models in July 2008]
| Mazda3: |
37,415 units |
(up 18.8% year-on-year) |
| Mazda2: |
13,720 units |
(up 380.7% year-on-year) |
| Mazda6: |
12,628 units |
(up 51.3% year-on-year) |
By admin
August 24th, 2008 at 01:53pm
Under Cars
HIROSHIMA, Japan—Mazda Motor Corporation has announced that orders for the new Mazda Biante minivan were more than double the sales target in its first month of sales. Orders have surpassed 6,000 units since the Biante was launched in Japan on July 8, 2008.
To date, 90 percent of orders have been for models equipped with the 2.0-liter direct injection engine. Approximately 65 percent of customers have opted for the 20S grade, followed by 26 percent who chose the 20CS grade and 9 percent who selected the 23S. While most customers who selected the Biante have families and are in their 30s and 40s, orders have been placed by a wide range of people. Customer feedback indicates that the main reasons for choosing the Biante are its exterior design, spacious interior*1 and quiet cabin. The flexible seat arrangements that include a ‘living mode’ (which enables the seats to be adjusted backwards to maximize interior space), the excellent dynamic stability, and the Biante’s affordability (due to regular gasoline being the recommended fuel*2) were also highlighted.
The most popular exterior colors have been the featured Lilac Silver Metallic, Brilliant Black and Crystal White Pearl Mica, which together make up 70 percent of orders. The most preferred factory-installed options have been the power sliding doors with leather-wrapped steering wheel and shift knob, selected by 90 percent of customers; the Clean Air package*3, chosen by 70 percent of customers; and the Comfort package*4, chosen by 60 percent of customers.
Mazda’s senior managing executive officer in charge of Domestic Business and Customer Service, Masazumi Wakayama, said, “Mazda has waited for the optimal time to launch the Biante, and we are extremely pleased that it has attracted so many orders. We expect that its popularity will continue and this will have a positive impact on our overall sales results in Japan.”
By admin